Part 4: Building the Content Puzzle

You can either watch the video from Websima DMCC YouTube Channel or read this article for the fourth part of this season. (We suggest you watching the video)

In this part, we will discuss how you can organize your keywords to get the best out of them.
To do that, first, we need to know how many types of pages we have on websites:

Types of Pages for Websites:

The first category is:
Main pages: such as homepage, blog page or archive pages.
The second one is:
Taxonomy & Listings such as categories, brands, tags
For example, when you tag your products with a brand, or colour or size
The third category would be:
Single posts: such as news, posts, products.
These kinds of pages have the nature of contents that would be helpful for our websites’ SEO
And the fourth category is:
General pages: such as about us, contact us and search
These are static pages, and they’re not that much value for our SEO

We can also categorize all the pages in a different point of view: (their nature)
Accessibility (User experience) such as Home page or tags
Clue or sale such as product page or service page
Content such as posts

We may have a combination of two categories on a single page. For example, filtered pages for products include both accessibility and clue.
Or you may create a post content describing one of your popular products. In this case, you have both clue and content together on a page.
You can apply this categorization to any kinds of website.

Dividing pages based on their Opacity

Here we try to divide different kinds of pages from Unclear to clear.
What do we mean by unclear and clear? You remember in part 3, we talked about the opacity of the keywords. For example, if some search for “Mercedes Benz”, it is not clear to us what his intent is. But if someone searches for “buying Mercedes Benz s500”, the opacity is clearly high as we know the user’s intention.
Now we try to divide the pages based on its targeted keywords’ opacity from unclear to clear.

Homepage goes first. In homepage should include more general keywords.
The next level would be “archives”, which can include subcategories and tags.
And finally, we will have contents which are clearer. Contents can be news, articles or products.
With this information, we can start to draw our tree structure.

Drawing the Tree Structure

With this information, we can start to draw our tree structure.
We flashback to our previous example for “car lease company” and draw its tree structure.
Keep in mind that we will have “the cloud of the keywords” for each section. If you want to know what the cloud of the keywords is, you better watch part 2 first.
Also, we will not include “to do” and “to go” keywords here as they are most likely to be effective on google map and google my business. We will have “to know” and “to buy” categories here. (We talked about these categories in part 3, by the way)

For a “car lease website”, the “car lease” can be used for the homepage as a keyword. “car lease is unclear, and it can be “to know or to-buy”.
The next level for archives can be “SUV”, “Crossover”. These keywords are becoming more “to buy” than to know”.
As the subcategory, we can use the “Brand names” like “Mercedes Benz”, “BMW” and “KIA”. Here it becomes even more “to buy” than “to know”. We just want to remind you that we are talking about the “cloud of the keywords”. So “buy a Mercedes Benz” is in this section.
For the tags and brands, you can use “lower than 50,000 AED” or “luxury cars” or “economy cars” as they are more “to buy” as well.

In the next level, we have the contents.
News like “new X5 face 2021” can be used here. This is more “to-know” than to buy.
In articles, you can have comparisons like “comparing X5 and GLE”. This kind of information can be both to know and to buy. So you can load this article and insert a call-to-action into the page to attract customers contacting you after reading the article. Products such as “BMW X5 2021” will go to the last section, and it is right to the “to buy” category.

As you can see with this tree structure, we can easily manage our contents on the website and come up with new ideas to improve our SEO.

Now we know what we are going to do on our website, but how can we architect our page contents? This is what we will answer in the next part.
In part 5, we will tell you how to put these contents on a page to get the best out of it.

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See you soon